Because it's a great way to market to your customers.
Added Income. What if?
How would you feel if you were able to get 20 customers to stay a bit longer and spend a bit more each time they came into your venue? What would it do for your bottom line?
20 customers spending $20 is $400 per day. Take this by 365 and you are looking at $146,000 per year.
Value of a customer
Why use eXposureTV
Simply said, to increase your bottom line by maximizing each customer's visit.
All businesses have two things in common, customer acquisition and customer retention. Most marketing and advertising efforts are focused on acquiring new customers.
Implementing eXposureTV into your business will help you market to your existing customers and therefore increase your customer retention. Most often it is cheaper and easier to keep an existing customer than to get a new one.
How much money do you spend on advertising outside of your venue? Television, radio, newspaper, magazine, web, outdoor digital, movie theater, direct mail, billboards, and other forms of advertising have their place in acquiring new customers, but can be expensive.
Have you calculated how much it costs to gain a new customer? Once you have a new customer, now you need to keep them coming back and make them a regular.
I want you to think of a business you work with, a store you shop at, at restaurant or bar you patronize. Now what do you really know about them? Do you know everything they have to offer? This is called the businesses outside perception. A preconceived idea of what a business has to offer. Most businesses have a lot more going on than what we think. This is called their inside reality.
Now think of what your customers know about you, and what you have to offer. If you could deliver one message to your customers more effectively, what would it be? What is the one thing that your customers don't know about your business that they need to?
Use our eXposureTV solutions to show your customers what you have to offer.
How Much are Your Customers Worth?
How much do they buy over time?
How much profit do you make?
How often do they come back?
How long do they stay?
What's the probability of them buying multiple products or services?
How much profit per customer visit?
Why is this important to you?
Knowing your customers' lifetime value helps you to understand several crucial business metrics:
How much should you invest to attract another customer?
What's your ROI for acquiring a new customer?
How much is your customer base worth?